Gail gained two new customers who found her business specifically because it accepted crypto. What does this suggest for other small businesses considering whether to communicate their crypto acceptance?

Gail did not run an advertising campaign. She added a line to her website, posted once on social media, and put a card near the register. Two new customers found her through a search for local businesses that accept crypto. A growing number of people who hold crypto look for places to spend it. Making acceptance visible, in the right places, connects that demand to a specific business.