Example: How a Miami Vintage Store Used the 4-Question Check


Brigitte, a stylish woman with a short curly hairdo and bold earrings wearing a retro patterned dress, stands at the counter of her vintage clothing store in Miami as a young customer holding a denim jacket pays with a phone.

Brigitte runs a vintage clothing store in Miami with a strong Instagram following. Her customers skew young. Several had asked about crypto. She already used Square for her in-person sales and Shopify for her online store. She worked through the four questions from Lesson 2. Her customers already ask. Her transactions are retail, complete at checkout. Square already offers it. She does not have overseas suppliers. Three out of four. Clear fit. She enabled Square Bitcoin on a Tuesday. She added a line to her Shopify checkout page and posted once on Instagram. In the first two weeks, six transactions came through. Two were from customers she had not seen before. She is not planning to hold crypto. She is not thinking about treasury strategy. She turned on a feature, told people about it, and is watching what happens. That is the right starting point.