The Numbers That Matter

Aerial tilt-shift miniature town where every third shop has a glowing coin sign and customers' coin speech bubbles float up — one in three accept, nine in ten get asked.

In January 2026, the NCA and PayPal published research across US merchants in retail, hospitality, and digital goods. One in three small businesses already accepts crypto at checkout^[1]. Nearly nine in ten merchants, across all sizes, say customers ask about paying with crypto at least once a month.

Stablecoins, a type of crypto pegged to the US dollar, moved more than $27 trillion in transfer volume in 2024^[2], surpassing the combined volume of Visa and Mastercard. Crypto did not stay on the fringes. It moved into the payment infrastructure most businesses already use. The tools are there. The customer demand is there. The question now is whether your business is ready to meet it.