A message arrives claiming to be from your bank's fraud team. It says suspicious activity has been detected on your account and you must call the number in the message immediately to prevent your account being frozen. What should you do?

The number in the message could connect you directly to the scammer, regardless of how legitimate the message looks. Calling it hands over control of the conversation to whoever sent it. The U in PAUSE applies here: use official channels that you find yourself. Your bank's genuine contact details are on their website, on your card, or on a printed statement. None of those can be faked in the same way a message number can. Urgency is also a red flag. A real bank fraud team will not threaten to freeze your account unless you call a specific number within minutes. That pressure is part of the scam.